Brands try their best to help big moments live longer, at least in our memory. This summer, virtually any British or international brand launched either limited edition packaging or a themed memorabilia dedicated to the London 2012 Summer Olympics and the Queen’s Diamond Jubilee, and Starbucks is no exception here. The international coffee retailer has teamed up with pottery company Emma Bridgewater to create a mug that focuses on British craftsmanship and celebrates the British spirit this great summer and beyond. Starbucks sure that enjoying a cup of coffee in such a mug in, let’s say, 2022 or even 2062, will help evoke nice memories of this summer.