Facebook urges its community to donate something much more personal than clothing and more valuable than money. The number one social network has teamed up with Donate Life America to launch a large-scale initiative, which is calling users to support the national organization by sharing that they are registered organ, eye and tissue donors and can help save lives of people in hospitals across the country. The new life-saving commitment was announced yesterday, May 1, by Facebook founder Mark Zuckerberg in the exclusive interview on ABC’s ‘Good Morning America’—he also was among the first to join the online philanthropic movement.

Just like people, body parts can be underestimated and remain in the shade, while all the glory and respect go to others. Unilever’s Rexona Efficient brand, which sells deodorant for feet, is rolling out a new promotion to put feet, ‘unsung heroes,’ into the spotlight. These body parts literally live under pressure and serve us all day long, but when it comes to rewarding, other body parts—hands, face, head—take it all. Whether you are a stylish woman, who wears high heels all day long, a soldier in the trenches, a ballet dancer, a marathon runner or a busy mom, your feet work hard but don’t win the glory, which is totally unjust.