Starbucks has rolled out two new Frappuccino beverages—Mocha Cookie Crumble and Chocolate Cookie Crumble Crème and brought back some old favorites—the Mocha Coconut Frappuccino and the Coconut Crème Frappuccino blended beverages. The limited-time offerings are available in US and Canada Starbucks stores this summer.
Year: 2012
Pepsi has just rolled out ‘Live for Now,’ its first global campaign aimed to position the brand in a new way. Created in partnership with an integrated cross-agency team of Omnicom agencies, including Alma, BBDO Worldwide, OMD, Organic, TBWA Worldwide and TracyLocke Partners, the campaign offers fans new digital experience.