IBM has unveiled its annual report “5 in 5,” featuring predictions on computing technologies—cognitive systems—that will develop within the next 5 years to improve our lives. The forecast is focusing on such areas as learning, retail, healthcare, urban living and safety—each theme is illustrated by a vivid infographics and animated video plus a prediction provided by a researcher/expert in the field. Find highlights from the paper below.
Year: 2013
WWF has teamed up with the Do The Green Thing online platform of creative “green” ideas to get UK artists celebrating Earth Hour 2014 with their artworks. The environmental organization is inviting UK young creatives to contribute to the global movement and get their work featured among the 29 pieces by professional poster artists. The national competition in support of the WWF’s Earth Hour, marked on March 29 next year, will be held in cooperation with Pentagram Design.
Following its emotional “Likes don’t save lives” campaign, UNICEF Sweden continues communicating the message of how important monetary support is. The new effort “The Good Guys Christmas” launched just in the middle of the gift season, features three iconic good-doers Jesus, Mother Teresa and Gandhi as well as a guy who was honoured to join the Christmas dinner with the greatest philanthropist of all times by just clicking a UNICEF banner and buying medications for kids online.
Special K, the low-fat breakfasts and snacks brand from the Kellogg’s portfolio, is taking on the women’s bad habit of treating themselves aggressively with self-depreciation talks. The brand collaborated with Leo Burnet to launch the campaign dubbed “Shhhhut down fat talk” that explains how damaging self-humiliation can be. The effort includes the “Fast Talk” video and promotion on the brand’s Facebook page and Twitter profile.
Heineken is tapping into the lovely Christmas tradition of singing carols with a new fun experiment that invited non-professional singers to perform in front of a broad audience. The challenge dubbed Carol Karaoke comes as part of the brand’s U.S. holiday campaign taglined “Open Your Celebrations,” which continues Heineken’s global marketing effort “Open Your World.”