Honda is rolling out a new national activation in the USA, Project Drive-In, aimed at saving drive-in theatres which are now on the edge of extinction due to the end of 35mm film distribution and switch to digital projection.
Year: 2013
Coca-Cola Israel used the geo-fenced technology to celebrate consumers as they drove through with name-centric messages. As part of the “Share a Coke” global marketing initiative, the soda brand and Tel Aviv-based Gefen Team created a promotional effort called «Coca-Cola personal Road» that included personalized billboards set up along the route.
The versatile variations and the future of the English language will be explored at BMW Tate Live Performance Room on September 19. The live online performance, “English Forecast”, masterminded by artist Nicoline van Harskamp, will shed light on how English is gradually changing in the modern world.