Red Bull UK uses Pinterest in its new micro-project Imaginate dedicated to cyclist Danny MacAskill and his excellent skills. The brand is inviting pinners to solve a series of puzzles based on the Imaginate videos that celebrate Danny’s talent and the power of will.
Year: 2013
Nike is seeking new approaches that may revolutionize the shoe industry in the nearest future. In partnership with NASA, the U.S. State Department, and USAID, the sportswear giant is announcing the fourth Launch Challenge, calling R&D textile manufacturers to submit their groundbreaking ideas on new sustainable materials and entrepreneurial practices. The LAUNCH System Challenge 2013 that runs from April 24 through July 15, will accept “early bird” submissions starting June 15.
SoBe, a Pepsico-owned brand, matches the multi-level tastes of its drinks with the impressive technique of creating three-dimensional paintings in its new campaign “SoBe 3D Worlds of Flavor” in the U.S. cities. The soft drinks brand collaborates with celebrated 3D street artist, Tracy Lee Stum, tapped to paint interactive 3D landscapes of the exotic destinations where SoBe drink ingredients come from. Each of the installations will be dedicated to one of the flavor, Yumberry Pomegranate, Blood Orange Mango, Strawberry Kiwi and Pacific Coconut, and various parts of the world.