The luxury watches brand Hublot is set to make its own contribution to the global water-saving movement that is being actively supported by many eco-minded fashion labels like Giorgio Armani, H&M and Levi’s to name a few. The brand has teamed up with the legendary electronic music band Depeche Mode to benefit the non-profit organization charity:water by raising funds to bring drinking water to the poorest countries.
Year: 2013
The classic Mini cars along with Dolly the sheep, 3D displays, holography, liquid crystal, world wide web, and some other groundbreaking technical discoveries made in the U.K., have been nominated for the title of the best Great Britain’s past innovation. The British Science Association has invited the international audience to cast a vote for the most important and influential British Past and Future Innovations. The resuls of voting in both categories will be revealed on March 25.
Facebook is now allowing advertisers to better target their potential customers to improve the performance of their ads on the platform. The new option, Lookalike Audiences, is rolling out within Power Editor this week. On the Help page, the company describes this feature as a way “to reach new people who are likely to be interested in your business because they are similar to a customer list you care about.”
The war between Samsung and Apple is escalating and moving from the tablet and smartphone market to wearable electronics. Shortly after the speculation about Apple’s upcoming smart watch spread, Samsung Electronics Co. announced it was developing a high-tech wristwatch, too. This news follows the last week’s release of a new flagship phone, the Galaxy S4.
Vehicles with next-generation technology require cutting-edge, hi-tech presentations. The all-new Jaguar Land Rover has become the key figure in the latest 3D augmented projection mapping show, developed by global creative business Imagination. Blending magic with technological innovations, the creative team unveiled a VIP visitor experience, in which the new model was revealed on a rotating platform. The theatrical performance was hosted in Solihull in the UK, the home of Land Rover for over six decades.
Google continues to share its in-depth research findings with marketeers across global markets. The internet and tech giant launches Think Insights, a new online destination created as a hub with marketing insights and inspirations for advertisers and agencies. Now, Google both advocates for intense digital integration and covers it in «real time» to strengthen the marriage of advertising and web.
WWF annually encourages people around the globe to switch off the lights from 8:30 pm for just one hour. For this year’s Earth Hour initiative, set to culminate on March 23, the international ecological organization has launched a series of programs relevant to the global effort. Along with inviting celebrities to support the initiative, WWF has unveiled a spin-off of its successful “I Will if You Will” effort and a new cross-continental “Earth Hour City Challenge” contest. There is also a standalone design project in the UK, launched by the creative environmental charity Do The Green Thing, to create posters for the upcoming event.