In 2010, DFS Galleria, the world leader in luxury travel retail, celebrates 50 years of exceptional retail service. To mark its long and rewarding partnership with Absolut Vodka, the chain and the alcohol brand once again joined together in a unique venture and brought back the popular Absolut Bling-Bling gift pack—with a brand new, powerful and attractive vibe from the 60s, that golden era of cocktails.

This celebratory gift pack is produced in a limited edition that will be available in DFS shops in Singapore, Auckland, Abu Dhabi, Mumbai, San Francisco, New York (JFK), and Los Angeles in August 2010.

«This celebratory gift pack is produced in a limited edition which will be available exclusively in DFS shops Singapore, Auckland, Abu Dhabi, Mumbai, San Francisco, New York JFK and Los Angeles in August 2010,” says Winnie Wan, Marketing Director Pernod Ricard Asia Duty Free. «Our partnership with DFS has always been crucial to our success in the Asia-Pacific market. You may see this venture as our own very special gift to our cherished longtime partner DFS—and most certainly to our consumers!”

As part of this spectacular campaign, an awesome celebratory DFS 50th Anniversary signature cocktail has been created by award-winning bartender Andres Basile Leon, named The Golden Dazzler, based on Absolut Vodka and Mumm Champagne.

The DFS 50th Anniversary celebration and the unique limited edition Absolut Bling-Bling campaign is being implemented worldwide by Pernod Ricard Travel Retail.