The sensational new ABSOLUT ORIENT APPLE was launched in Frankfurt on 2 May, 2011. The new product combines the savoury allure and thrill of east and west; it merges the crisp sweetness of fresh apples with the deep spicy aroma of ginger to conjure a unique flavour sensation that will star in a wide range of exciting new drinks and cocktails around the globe throughout the summer of 2011—and far beyond.

ABSOLUT ORIENT APPLE is naturally sweet and pleasantly fruity. Of course, there are used only superior quality natural ingredients, with no added sugar or artificial flavour enhancers whatsoever. The unique flavour of ABSOLUT ORIENT APPLE brings together the natural fresh sweetness of apple and a subtle hint of the darker, complex spiciness of ginger.

“It’s a flavour that really has a great range of mixing opportunities, for professional bartenders and for amateur cocktail enthusiasts,” says Anders Olsson, director of The Absolut Company Global Travel Retail. “ABSOLUT ORIENT APPLE enriches all flavours quite sensationally, whether these flavours are sweet, sour or bitter. It’s a fantastic cocktail base to mix with a variety of juices and sodas.”

The bottle, which continues to reinforce the innovative design concept of ABSOLUT, features a beautifully carved golden apple surrounded by an aura of white shimmering, transparent ginger leaves. When full, the golden apple appears to be floating due to the lens effect of the bottle.

The ABSOLUT ORIENT APPLE launch is backed by a powerful and innovative 360-degree marketing campaign spanning all available media in duty free/travel retail outlets around the globe, including site-specific brand installations, tastings and events.