Acclaimed filmmaker Spike Jonze premiered his latest work — I’m Here, a 30-minute short film — yesterday at the Sundance Film Festival as part of the first-ever Opening Night’s Shorts Program at the festival. The film is a collaboration with ABSOLUT VODKA. ABSOLUT has always stood out in the marketplace as a groundbreaking company that has been supporting artists for decades. Previous collaborations include those with Andy Warhol, Keith Haring and Helmut Newton.
«It was a pretty incredible opportunity,» says Jonze. «They (ABSOLUT) didn’t give me any requirements to make a movie that had anything to do with vodka. They just wanted me to make something that was important to me, and let my imagination take me wherever I wanted. And it wasn’t like working with some huge corporation where I had to meet with committees of people. It was just a small group, and it seemed like creativity and making something that affected them emotionally was the only thing that really mattered to them. I got to make my first love story. It’s about the relationship between two robots living in Los Angeles«. I’m Here will also screen at the Berlin Film Festival in February, followed by a global release in March. View the teaser trailer at the official film site www.imheremovie.com.