ABSOLUT VODKA acknowledges its creativity with the 2011 ABSOLUT FASHION campaign, sponsorship of New Zealand Fashion Week and partnership with local, cutting edge designers, Adrian Hailwood, Huffer and Lonely Hearts.

New Zealand Fashion Week continues to be the highlight of the local fashion calendar, and to celebrate its eleventh season, ABSOLUT will unveil ABSOLUT STUDIO—a creative space designed to showcase the best of fashion, art and music across Fashion Weekend (September 2–3).

Held in the Viaduct Events Centre, ABSOLUT STUDIO will feature bands including Dane Rumble, DJs and exclusive ABSOLUT FASHION cocktails from three of New Zealand’s leading designers, Adrian Hailwood, Huffer and Lonely Hearts—inspired by each of the designers and created by ABSOLUT, the three cocktails will also be served in participating bars across New Zealand, from  August 1–September 15.

2011 will also see ABSOLUT STUDIO featuring the ever-popular ABSOLUT Mixology Seminars, which will be held across Fashion Weekend. Hosted by ABSOLUT’s resident mixologist, Chris Harrop, the seminars will feature a range of tips and tricks for creating delicious and innovative ABSOLUT cocktails, including the three designer creations.

To accompany the Fashion Week sponsorship, a distinct new ABSOLUT advertising campaign has been developed locally and shot by renowned New Zealand photographer Ross Brown. The New Zealand creative features a designer workroom look and feel, and will appear across print, digital and billboard media activity.

In addition to the advertising campaign, consumers will be given the chance to win a trip for two to the world’s ultimate fashion capital—Milan, Italy, when they purchase ABSOLUT from participating retailers or bars.