Pernod Ricard Deutschland GmbH, on behalf of ABSOLUT vodka brand and the magazine BLU announced partnership support of Gay Games VIII Cologne 2010 in order to sponsor the Eastern European participants presence.
According to Gay Games 2010 Scholarship program ABSOLUT will help provide funds to lesbian, gay, bisexual & transgender athletes and artists from Eastern Europe who would be eager to participate in upcoming sport festival.
The Gay Games Sports & Cultural Festival was founded in 1982 and takes place every four years. The motto of the Gay Games is «Participation, Inclusion and Personal Best.»
