These days, November 16 through 20, Absolut Glimmer, a recently unveiled vodka is sponsoring an unprecendented event throughout the major social media popular with Latin Americans.

The show dubbed Escreva com a Luz (‘Light Writing’) runs on Twitter and Facebook every night from 9 till 10 pm. The contest organizers encourage all the consumers to come up with the right words for the light writing.

All participants willing to contribute into this act of modern art are welcome to suggest the words that present the most intriguing answer to the question «What unusual thing are you doing now?«. The most appealing answers will be selected for the light writing action, 100 in total. Haruo Kaneko, master of calligaphy, will be responsible for giving life to words in a dark space using the empty bottle of Absolut Glimmer filled with neon lights. The motion will be captured by the lens of Gustavo Ferri, a talented young photographer.

The action will become «a true work of art, radiating color and energy to those who see through the crystals in the bottle of Glimmer«, says official press-release of the event.

Escreva com a Luz is part of the marketing compaign of the recently released Absolut Glimmer Limited Edition Vodka launched globally in autumn 2010.