adidas Originals presents Women’s Lookbook SS11, featuring original looks created by 9 stylists from 9 cities across the globe. The outfits were made as tribute to the locations, where the fashion experts reside, and so embody their unique approach, which can be rated by the visitors to the online destination.
“Sidewalk meets catwalk, vintage mixes with trendy, sporty get a glam-over. Stylists from 9 fashion forward cities compete in one-on-one battles to represent their turf. You vote on who styled it best,” says the brand at the lookbook’s page. Today, New York’s outfit (styled by Street Peeper and Styl Bubble) has stepped against Rio de Janeiro’s look (styled by Rioetc), with the second winning with 62% votes so far. The cities represented by designers include the two ones mentioned above as well as Paris (on the top in the overall ranking), Stockholm (the second place), Milan, Berlin, Hong Kong, London and Tokyo—NYC is the third on the list (the results are changing all the time).
Fashionistas can explore other looks as well as the collection itself at the dedicated hub and download it in the PDF format. They are also invited to learn more about the stylists, visit their blogs and social media channels, find out what they like and get inspired with. To add a touch of art to the presentation, the portraits of all the stylists participating in the project are made in watercolor.