Armani’s recent Tweet Talks project showed the brand’s interest in the development of the Chinese fashion market. On June 1, Armani launched a web discussion on Twitter with a focus on China.

Photo: Armani Tweet Talks discussion panel, from www.armani.com/tweettalks

Twitter fans could use the hashtag#ArmaniTweetTalks to join the discussion that was lead by journalist and writer Peter Howarth. The editor-in-chief of Vogue China Angelica Cheung; publisher, blogger, TV commentator and trendsetter Hung Huang; fashion critic Godfrey Deeny; the founder and CEO of YOOX Group, Federico Marchetti; Susanna Lau, the fashion writer and blogger behind stylebubble.co.uk and photographer and blogger Tommy Ton also participated in the discussion.

Users could submit their questions to http://www.armani.com/tweettalks and follow the conversation on the site’s Tweetwall.

Hung Huang tweeted on the importance of being online: “66% of e-commerce is about fashion. Chinese fashion is going to be on the Internet, where younger people are the audience,” and, «Let’s forget about Chinese culture from a Western perspective—it’s not about those red doors and those dragons.” And Godfrey Deeny noticed that while western women “spend three times as much of their income in fashion than men, in China they’re almost even.” 

The first Tweet Talks in a series coincided with the brand’s ‘One Night Only in Beijing’ show. The Twitter Talks moderated by Peter Howarth is now over but there will be more later this year.