After rolling out its new model Audi A7, which is characterized by a bold visual design, Audi has launched an online campaign aimed at showcasing what’s so special about the car.

The brand has introduced a Facebook fan app at apps.facebook.com/audi-bold-design, allowing users to view videos on Audi A7 bold design, learn more about the model, Tweet about it (while their Tweets will be live streamed on a billboard at Times Square).

The video below demonstrates an art project inspired by Audi A7. American artist Taras Lesko, who creates his chefs d’oeuvre using paper, laser printer, two desktop cutting plotters, glue and an X-ACTO knife, has recreated the bold design of Audi A7 in paper. This car was built using 250 paper sheets, each cut, folded and glued together.

To learn more about Audi A7, please visit the model website at models.audiusa.com/a7