Audi fans can now take a trip down memory lane through the brand’s 100-year history with the new heritage section on its www.audi.co.uk website. Visitors to the site can take in the sights of iconic Audi cars, observe Vorsprung durch Technik in action, re-live the thrills and spills of the brand’s motorsport record, and explore how four companies became one.

The ‘heritage showroom’ takes visitors through the brand with four rings’ star-studded line up of iconic cars—from the foundations laid by the 1913 Audi Type C and its market-leading handling and performance (it could develop up to 35PS)—to the trailblazing Eighties quattros and the brand’s first production supercar, the 2007 Audi R8.

The Audi Vorsprung durch Technik DNA is laid bare in the innovation gallery, which features key future-shaping developments such as quattro all-wheel drive, which began life as the drivetrain on the original quattro car. Fans of motorsport and production cars alike can see the technological developments made for motorsport that have influenced and inspired advancements in the brand with four rings’ production cars.

Users can also explore how the four component companies—Horch, Wanderer, DKW and Audi—became Audi and created the strong tradition of pioneering technology and design that has seen it rise from humble beginnings to being a leading premium car manufacturer.