The research firm Nielsen has revealed the latest report on Consumer Confidence index in the first quarter of 2015. The confidence—i.e. consumers’ optimism and willingness to spend more—has risen 1.0 from the Q4 of 2014 globally and reached 97 (where 100 is a neutral baseline point).
Author: Popsop Staff
Warc, the online intelligence service for marketing professionals, has published a report that analyzes creative approaches, budget and duration, media channels and measurement strategies of the best marketing campaigns featured in the Warc 100 rankings over the two past years (75 in 2014 and 89 in 2015 years).