Although nearly two-thirds (62%) of Millenials agree that the right online content increases brand loyalty, just 32% think that modern brand communications are any helpful to them. That’s the data from the NY content marketing agency Newscred who polled 501 American Millenials (born between 1981 and 2000) also known as Generation Y.

Brand Finance announces the most valuable, powerful and fastest growing brands of 2015

The global brand evaluation and strategy firm Brand Finance has release the annual Global 500 report that analyses the brand strength, financial brand value as well as the brand value growth rates of hundreds of the world’s leading brands.

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Amazon tops the UK’s list of the most loved brands in 2015, while UKIP named as the most unloved

Just in time for St. Valentine’s Day, the London ad agency isobel in partnership will online polling company OnePoll conducted an intriguing love-or-hate study on brands across 1,500 UK respondents of both genders, 18+. The participants were asked to identify brands against some ‘love’ or ‘hate’ characteristics.

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66% of UK luxury shoppers prefer “power” brands to “niche” brands, Havas Media’s LuxHub finds

Despite a common trend of conscious consumption and lower than average consumer confidence index in 2014, luxury market […]

Nielsen has measured how pop music influences brand memorability

Just a week before the recent Grammy Awards, the global market research company Nielsen conducted a study on how highly acclaimed music impacts the effectiveness of the brand advertising, and also compiled two lists of top 10 ads featuring well-known songs—popular among the U.S. general public (age 18-49) and Millenials (18-34).

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Poor packaging sustainability policy in U.S. food companies leads to $11.4 billion of losses a year

The two American non-profit environmental organizations—As You Sow and the Natural Resources Defense Council—have joined forces to analyze the current packaging practices of 47 leading fast-food, beverage and CPG companies.

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McDonald’s accepts selfies, hugs and phone calls as methods of payment in the U.S.

Starting this week and through to St. Valentine’s day, the fast food chain McDonald’s accepts hugs, calls, selfies and other feel-good actions as payment in its U.S. restaurants. The new short-term loyalty program «Pay with Lovin'» was announced in a TV ad aired during Super Bowl on Sunday.

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POPSOP

Author: Popsop Staff

The Screen Donor app works for good when your smartphone is in “sleeping” mode

68% of Millenials find most brand communications useless, Newscred reveals

Brand Finance announces the most valuable, powerful and fastest growing brands of 2015

Amazon tops the UK’s list of the most loved brands in 2015, while UKIP named as the most unloved

66% of UK luxury shoppers prefer “power” brands to “niche” brands, Havas Media’s LuxHub finds

Nielsen has measured how pop music influences brand memorability

Poor packaging sustainability policy in U.S. food companies leads to $11.4 billion of losses a year

McDonald’s accepts selfies, hugs and phone calls as methods of payment in the U.S.