Despite the fact that 77% of CMOs in 2014 «had good understanding of big data,» according to the Forbes Insights study, a new independent research by Duke University’s Fuqua School of Business shows that just 29% of all marketing efforts use the results of marketing analytics—at least in the U.S. The school has been conducting the survey sponsored by McKinsey and American Marketing Association twice a year since February 2012, with 288 top marketers from the U.S.
Author: Popsop Staff
The UK’s leading stationer Ryman Stationery and the ad agency Grey London have commissioned 26 British established designers to create «beautifully sustainable» posters to promote the «world’s most sustainable» font Ryman Eco. It uses 33% less ink than a standard font, so it could save up to 490 million ink cartridges every year if all the printing was done with it.
Just in time for St. Valentine’s Day, the London ad agency isobel in partnership will online polling company OnePoll conducted an intriguing love-or-hate study on brands across 1,500 UK respondents of both genders, 18+. The participants were asked to identify brands against some ‘love’ or ‘hate’ characteristics.