Monthly design news roundup: bluemarlin, Slice Design, ButterflyCannon, JDO, Pearlfisher, FITCH and others We’ve compiled the list of 13 latest works by some leading UK (and Russian) design agencies released over the past month. Continue reading →
Hyper-aware Generation Z is the most resistant to irresponsible business practices, a new research finds The so-called Generation Z (born between 1995-2009) in the coming years are to become today’s shoppers, workers and […]
Google, McDonald’s and Amazon are among the top 10 simplest and most social global brands Last week, the two global brand rankings were released independently — Klot’s Top 50 most influential brands on social media and Siegel+ Gale’s Global Brand Simplicity Index 2014. Continue reading →
Warhol’s “15 minutes of fame” in GIF images: part of Absolut’s content marketing strategy In a bid to get as much coverage in earned media as possible, the wise Absolut’s marketing team at Pernod Ricard UK has commissioned the London-based digital art group 15 Folds and 14 more artists and creatives to interpret their vision of fame through a series of 15 satirical GIF images. Continue reading →
Diet Coke Israel celebrates the uniqueness of its fans with two million custom-printed bottles Following in the footsteps of Absolut with its 4 million of uniquely printed bottles in 2012, Diet Coke has also tapped on the automatic personalization trend, using an advanced programmatic printing algorithm. Continue reading →
Mintel reveals top four consumer trends in the UK for 2015 As the year 2014 is gradually coming to an end, we look ahead to 2015 and keep questioning ourselves: what will be «hot» for consumers next year? And how can we as marketers capitalise on that? Continue reading →
Mobile “webrooming” overcomes “showrooming” by up to 14% in the US in 2014, new global GfK’s study FutureBuy reveals The number of shoppers who make purchases in-store after researching an item using a smartphone on the ground has surged to 41%, while the number of «showroomers» who research a product in one physical store and buy from another online retailer has decreased from 37% to 28%. Continue reading →
Red Bull Curates: The Canvas Cooler has made its first stop in Moscow Originally «made in the UK», in Bristol, the international Red Bull’s art initiative to paint mini coolers has come to Moscow, Russia. Continue reading →
Apple, Google and Coca-Cola lead Interbrand’s “Best Global Brands” ranking for the second year This year’s ranking hasn’t come as a big surprise for the business and branding circles. However, the 2014 report has revealed some new definitions and trends worth knowing: “Age of You,” “Mecosystems,” and GAFA brands. Continue reading →
Chinese customers show the most enthusiasm about smartwatches, German—the least, GfK survey reveals Overall, global consumers surveyed by GfK are more enthusiastic about using smartwatches for storing and sharing health information (about 46%). Among other functional features they would least likely to use it for wireless payments (35%). Continue reading →