On September 23rd, delegates and speakers from governments, business, academic circles and nonprofits will gather together to discuss one of the most burning issues of today—climate change and ways to tack it.
Author: Popsop Staff
The annual international study on reputations and perceptions by the key players in the media industry, International Media Image Survey (I-MIS), has revealed that Carat is the most trusted and respected media agency among top advertisers, and Google is the most liked media brand to work with in 2014. At the same time, Google is named the least enjoyed media brand by businesses— this ‘marmite’ situation proves its top popularity among advertisers.
Following the launch of the»green» low-calorie soda Coca-Cola Life in the UK last week, the company is introducing another new product for health-conscious British consumers—a bottled vaporised water brand glacéau smartwater. The launch is supported with a «multi-million pound» marketing campaign (figures are not disclosed) and features a 45-year-old American actress Jennifer Aniston as the ‘face’ and the brand’s spokesperson in the UK.