Heineken is launching the Star Cabs effort as part of its ongoing Open Your City campaign in London. The brand has formed a fleet of Heineken-branded taxis that will be taking people across the UK capital after they have their beer at one of the selected bars.
Nestlé’s milk drink brand Nido is launching an app that motivates kids to adopt simple daily routines like brushing teeth. The application dubbed StimuLearn, launched earlier this summer, is full of features that allow a kid to interact with the app on his or her own and also engages parents into the learning activities.
Toyota is rolling out a new campaign across Europe to promote Toyota Yaris Hybrid, its eco car for urban jungles. The campaign developed by Saatchi & Saatchi is dubbed “The Musical City” and revolves around the notion that driving the new Yaris Hybrid makes drivers so excited that they can’t drive without singing.
To promote its women’s products, Under Armour has launched an inspiring campaign by Droga5, focused on strong dedication and inner strength that can drive anyone to success. The centerpiece of the new effort of a one-minute spot featuring ballet dancer Misty Copeland, a soloist for the American Ballet Theatre, who had problems with admission to the academic ballet top school because she got a “wrong body.”
Dell is releasing the new installment of its marketing campaign dubbed “Learning Meets Doing”. The new piece is focused on two people—a creative man who is all about making concepts, and his assistant who helps realize the ideas. The digital effort is spanning multiple social channels such as YouTube, Twitter, Instagram and Facebook, with the main hub being a Tumblr page.
Dom Pérignon is explaining the audience what food tastes best with its rosé champagne variety. The brand has recently hosted an exclusive tasting event for enthusiasts and now it’s bringing its unique atmosphere online, letting consumers recreate the menu of the event. The range of best-fitting foods that allows to understand the rosé 2003 was developed by 10 recognized chefs.