Greenpeace is teaming up with the world’s most popular cats, viral Internet stars, to support the big cats, tigers. There’re only 3,000 tigers left in the wild, so the world must do something to protect them. The “Cats Save Tigers” team collaborated with the world’s favourite felines Lil Bub, Princess Monster Truck, Nala Cat and Hamilton the Hipster Cat on the video that raises awareness about the cause in a primitive and old-school but very cute way.
Budweiser is forming a true street band with the help of established musicians as part of its ongoing global campaign “’Budweiser Made for Music.” The beer brand is searching talent on the streets and subways of such big cities as London and New York with a goal to find the best musicians for its “ultimate busker band.”
McDonald’s is plotting a complete overhaul, both from inside and outside. The world’s No. 1 biggest fast food chain is set to transform its menu and switch to a new branding. This evolutional process will take about 18 months, and after this reconstruction the world will see a new McDonald’s built around healthier foods, authentic homely atmosphere and sustainability-driven philosophy. In some way, in terms of positioning McDonald’s will be similar to the rapidly growing Chipotle Mexican Grill chain.
Reebok is releasing a new product, Reebok Bacon, developed just for those who belong to the CrossFit Community. The new product comes in a box featuring a pig in Reebok sneakers, and celebrates the 2014 Reebok CrossFit Games, which launched last week. Bacon perfectly fits into the Paleolithic diet that allows bacon as one of the best protein-packed indulgences loved by many Reebok professional and amateur athletes.
Deutsche Bank is teaming up with the Designboom online journal for a global competition that focuses on the future of banking. As part of the contest, the bank is seeking smart and fresh solutions that will help enhance customer experience in such fields as branch interactions, digital day-to-day and life planning bank transactions. Ideas that revolve around inspiring consumers and nurturing a positive outlook are also accepted.