Skype, which enables people communicate with each other without any borders, has also made a lot to foster spreading of the best education practices across the globe. In 2010, the VoIP giant teamed up with the Peace One Day organization dedicated to promoting non-violence in all its forms to create the Global Education Resource for teachers. Now, the company is calling global community to contribute to the project via the Skype for Peace crowd-funding campaign. “All funds raised through this initiative will be used to get the Peace One Day Global Education Resource in the hands of more teachers around the world,” says the brand in its blogpost.
Author: Anna Rudenko
Films, which promote goods, are nothing new (today, you just can’t imagine a feature Hollywood film without the product placement), and non-cinema brands often come up with their own film series to entertain their consumers and introduce new product at the same time. Inspired by other brands including Toshiba, Target shot a film dubbed “Falling for You” starring Kristen Bell, Nia Long and Zachary Burr Abel to promote around of 110 Target-exclusive items, which will appear on the screen during the three webisodes. Since it’s not just another movie, but an innovative disguised catalogue, all the goods from pencil holders and apparel to furniture pieces and linen can be moved to a virtual shopping cart, plus they can be easily shared by viewers via social media channels with a click of a mouse button. The 12-minute film will launch at the dedicated pagefallingforyou.target.com tomorrow, October 2.
Toyota helps history happen—the auto giant will provide its Toyota Tundra, a half-ton pickup truck, to tow the 300,000-pound Endeavour space shuttle to its final destination, a resting spot at the California Science Center. The brand has launched a campaign, developed by Saatchi & Saatchi L.A., to support this historical undertaking and is calling the public to contribute to the scientific center with their #TundraEndeavour tweets.
Prada turns to the past to demonstrate the future. The fashion brand employed old-fashioned stylistics and visual approach to showcase its new Fall/Winter 2012 collection.
The video, which continues the tradition of Prada’s ‘Real Fantasy’ lookbooks, created in collaboration with film director James Lima, takes the audience to the times when geometrical lines in design and thoughts of technical progress, which were believed to completely change the world in a couple of decades, are dominating.
Google and Cirque du Soleil are unveiling a stunning online experience, which mirrors the circus’s unparalleled approach to making miracles by going beyond the laws of physics as well as the limits of a human body’s abilities. The new online project dubbed Movi.Kanti.Revo (which means “moving, singing and dreaming” in Esperanto) takes the audience into the dimension where magic happens to them. All you need to become part of this stunning sensory Chrome experiment is to follow the link in a browser that supports WebRTC, like Chrome plus have a microphone and a camera on your computer device. You can get into the whole thing even if you don’t have a cam and a mic, but they definitely add more fun to the experience.
The confrontation between Coca-Cola and Pepsi fades now that the new iPhone 5 release has renewed vigour in the Samsung and Apple war. Samsung has posted a new video to its Facebook page, mocking at Apple fans who were waiting for the new device in line at the store. The brand is poking fun at its competitor al all the “new and mindblowing features” of Apple’s latest product, which will be released in retail on September 21, and highlights the possibilities of the Samsung Galaxy SIII smart-phone in a light and non-pressing way.
There are dozens of ways to save water, ranging from using water-saving manufacturing technologies to washing jeans less frequently. AXE presents the most controversial way to reduce the water consumption—the brand is encouraging Americans to take shower together to save gallons of water. The brand launched a new campaign titled Showerpooling, calling ‘guys and gals’ across the country to take shower together for the great water conservation purpose. In 2010, AXE launched a similar initiative in Canada.
Brands do not only provide people with goods, they also create jobs and help people build their careers, either by hiring or by motivating them. In fall 2011, Starbucks launched the Jobs for USA platform to support small businesses and people behind them, and this year Benetton, the recognized leader in sharing positive power across the globe and encouraging people to have a brighter attitude, helps the enemployed youth.
Google has re-imagined its Creative Sandbox platform to deliver inspiration to creative minds in advertising agencies across the globe through successful online ad projects. For the past four years, Creative Sandbox used to be a title for offline events hosted by Google for creatives, but now it has expanded to an online treasure box of groundbreaking experiences. The destination is showcasing digital campaigns’ case studies, unveiling the basic components of the projects, and inviting ad professionals and emerging creators to explore and share the best examples of digital work.
Volkswagen loves to experiment with the print ads format. The auto brand, which released an augmented reality print to enable busy (or lazy) consumers to test the VW car with their iPhone, now presents a vibrating ad in Indian newspapers including The Times of India to promote the Polo and Vento models in India.