Prada turns to the past to demonstrate the future. The fashion brand employed old-fashioned stylistics and visual approach to showcase its new Fall/Winter 2012 collection.

The video, which continues the tradition of Prada’s ‘Real Fantasy’ lookbooks, created in collaboration with film director James Lima, takes the audience to the times when geometrical lines in design and thoughts of technical progress, which were believed to completely change the world in a couple of decades, are dominating.

Pic. Screen shot from the pdf-version of the new Prada lookbook

“For the Fall/Winter 2012 lookbook Real Fantasies, Prada projects the future of fashion as a retrofitted past. Set within a dystopian society of machines and jagged geometries, genetically perfected clones roam digital colonies. Each scene depicts an antiquated landscape within a galaxy of characters engrossed in oblique and possibly deviant power dynamics,” James Lima commented.

Another video lookbook for Prada Spring/Summer 2012, also directed by Lima, is below:

To get focused on the collection’s pieces, not the surrealistic settings of the spot, one can download a PDF-version of the Fall/Winter 2012 lookbook on the page.