While Diet Coke has recently celebrated its 30th birthday and confirmed that its limited-time look, introduced a year ago, will be permanent, rival Diet Pepsi is exploring the level of everyday fun among its female fans in the US.
Author: Anna Rudenko
Old Spice unveiled a highly interactive musical piece on Vimeo, featuring Terry Crews, one of the brand’s Guys. The former NFL player, who has been communicating the “power” message to public in a series of Old Spice commercials, now turns his own body into a machine, which produces music. In the new video piece, developed by the brand’s agency Wieden & Kennedy and director Tom Kuntz, Crews is sitting surrounded by musical instruments including drums, saxophones, a guitar and synthesizer to name but a few. But basically it’s not him who plays all of them—numerous electrodes are attached to his muscle groups (pecs, triceps and sartorius adductors among others), which activate the instruments with each muscle contraction.
Pepsi has teamed up with AAPE by A Bathing Ape to produce a series of collaborative products that will include T-shirts, umbrellas and other goods to be released soon. The first product of the brands, released as part of this collaboration, is a limited-edition Pepsi Moonface Camo cans, which reflect both Pepsi’s iconic design and the streetwear label’s visual approach. The series, which includes two colorways, will be available only in Hong Kong.
Chanel creates fashionable pieces not only for its clothing and apparel collections, but for its advertising efforts as well. The brand has unveiled a new commercial on its Facebook page to promote the updated Rouge Allure lipstick line with an artistic twist. It comes as a tribute to Erwin Blumenfeld, a Dadaist photographer, directed Solve Sundsbø, who recreated the approach of the celebrated lensman, a man behind numerous stunning collage covers for Vogue.
Brands take every opportunity to celebrate its connection with consumers, from their anniversaries to expanding friends list on social media channels. Lynx (AXE) has released a hilarious video “The one millionth Lynx Effect” to celebrate the fact that it has reached 1 million fans on Facebook as well as posted a series of fine themed visuals, informing that “1 million fans=337blue whales” and that “Lynx 1 million is five times higher than space station.”
Audi highlights simplicity and a neat approach in designing cars. A new campaign, developed by BBH, celebrates the “uncluttered” style the brand has used in creating its A3 sedan and in an indirect way takes on rivals of the model. The new promotion, which is set to be launched in the UK next month, revolves around the idea of using minimum visual resources to reach maximum effect in performance.
Probably, the one of the best ways to immortalize a brand is to release a book dedicated to it. This approach has been used by a range of brands including IKEA, Nivea and Coca-Cola to name but a few, and New Balance decided to join these ranks. The sportswear brand has released a book titled Let’s Make Excellent Happen, in which it explores its most successful collections of the past and highlights the upcoming Fall/Winter 2012 collection.