YouTube, the video-sharing service which plays a tremendous role as a news source around the globe, has launched a new ‘Blur Faces’ option, a valuable tool which will help secure anonymity when posting footage. The new feature, which launched yesterday, July 18, will help protect personal privacy in YouTube videos, ranging from reports of street protests to some personal footage.
Author: Anna Rudenko
The Mountain Dew beverage brand has launched a global campaign to support the upcoming long-awaited ‘The Dark Knight Rises’ movie in nearly 20 countries around the globe, in Americas, Europe, Asia and the Middle East. Prior to the launch of the international activation, which will include on-pack promotion, in-store displays as well as TV, cinema, radio and digital advertising, the brand kicked off a promotion in the US, which includes the DEWGothamCity.com platform to engage fans online.
For real collectors, owning something is not enough, they strive to swap their valuable items with others. This philosophy is behind new Nike’s project Nike Shoe Boxxxx in Japan, which invites the brand’s consumers to create virtual collections of Nike sneakers. The new initiative has been rolled with the dedicated app on Facebook, allowing users from around the globe to reveal their inner sneaker enthusiasts and collectors.
Honest Tea has launched a new humorous campaign with the ‘Refreshingly Honest’ tagline to demonstrate the brand’s commitment to natural ingredients. In its first integrated advertising campaign, which is rolling across multiple media including TVCs, digital video, social media, out-of-home billboards and transit signage as well as on-site activations, the brand owned by Coca-Cola since 2011 focuses on the fact that only organic products are used to produce the cold tea beverage. The message of the campaign, developed by Amalgamated NYC is simple and straight-forward—other than real ingredients just can’t get into the Honest Tea and Honest Ade drink, no matter how hard they try.
Levi’s believes that the best way to get something done is to do it yourself—with your own hands, and the brand arranges its workshops across the planet to provide its fans with such an opportunity. After launching print, photo and film workshops in the US and Germany, the brand has opened its London-based in-store Print Workshop in Levi’s, Regent Street, which will be running from July 13 through August 3, calling all people to explore their creativity and get into live screen printing experience side-by-side with experienced craftsmen and craftswomen.
Procter & Gamble is celebrating children in its global ‘Thank You Mom’ campaign by Wieden + Kennedy, Portland with a new spot, which is the second commercial in the Olympics-themed promotion. The spot dubbed ‘Kids’ premiered on July 11 online and will air on TV during the Opening Ceremony on July 27. The 1 minute advert is pulling the emotional strings, focusing on the notion that to their moms, all Olympic athletes will be just kids.
The GE company, one of the London 2012 sponsors, has demonstrated its involvement into the upcoming Olympic Games and Paralympic Games by unveiling an interactive map featuring an overview of venues, to which the energy and technology giant has contributed. The new website uses Microsoft’s Bing platform and features a plethora of locations with short description about each of them.