To spread the word about its partnership with Warner Bros. Pictures to promote The Dark Knight Rises, Nokia has launched Film Week at Nokia Connects hub, celebrating world’s classics and latest movies. Nokia has kicked off a competition, #NokiaFilmChallenge, which encourages Nokia fans to turn into their favourite movie characters.
Author: Anna Rudenko
Siemens approached OgilvyAction with a task to create a stunning symbol of the brand’s achievements in the technology field. The icon was to be developed to represent Siemens at COP 17 (the United Nations Framework Convention on Climate Change (UNFCCC )) last year, and the agency’s creative team decided to develop an installation that would reflect both Siemens’ style and the cultural background of the location
High-quality coffee and great music always sync. Knowing that, Starbucks creates special-edition music albums to celebrate seasons or occasions, ranging from Charismas and Thanksgiving Day to Chinese New Year or, just like it’s now, summer and Latin culture. The new compilation of songs by modern Latin artists, Café con Musica, is created by Nacional Record and celebrates the new wave in modern Latin music and introduces new names, including Colombian fusion act Aterciopelados, hip hop artist Ana Tijoux and electronic DJs Nortec Collective, to Starbucks fans in the USA.
Google, which unveiled a bunch of new products at Google I/O last week, is committed not only to providing its users with more refined services and online experience, but also to sharing its knowledge and expertise with aspiring developers, contributing to the future of the web (and Google itself). The internet giant, which has been engaging younger generation of developers through its programs and seasonal sessions for quite a long time, has launched an online destination, Google Developers Live, which works as “a place for developers to connect face-to-face with Google engineers as well as each other in a live setting,” states the company in a blog post. In addition to this, the king of the web has initiated another two programs, Google Developers Academy and Google Developers University Consortium, which allow users to study when it’s convenient for them, not in real time only.
The Marmite spread, which always generates much buzz around itself, is announcing a new push revolving around its secret community, Marmarati. The secret society, which has been launched to support the release of Marmite XO, the brand’s extra strong version, and has been running in beta for some time, is gaining momentum. The new online hub, which has been created by We Are Social, invites consumers to undertake a range of challenges, which will help to demonstrate how true their love for the ‘Noir Elixir’ is.
Can a common drink make a revolution? Lipton Ice Tea believes it can—the tea brand is kicking off the summer ‘Teavolution’ campaign, aimed to reach younger generation of consumers, people aged 18-24, and bring the taste of cold tea to them this hot summer. The new promotion, which will roll across UK cities, Liverpool, Southampton, Swansea and Glasgow, landing in busy locations in these cities froom mid-June through August. The new activation, which is not fronted by the brand’s charming ambassador Hugh Jackman, uses the ‘Surprisingly tasty and refreshing’ strapline on the yellow and orange ‘rebellious’ print with a hand holding a bottle of the drink.
The fan communities of Nike are Levi’s have been united by great news—the two apparel giants have collaborated on a new collection, which will arrive in stores across the globe in mid-summer. The new line of high performance denim for skateboarding marries the style and approaches of the two apparel gurus. According to the note on the official Nike website, “the 511 Skateboarding is built specifically for skateboarders and integrates Nike’s innovative Dri-FIT and vectran technologies, coupled with Levi’s timeless design, meticulous craftsmanship, and popular fit of the 511 Skinny.”
Diesel knows no borders when it wants to impress its fans. The apparel brand, which has made a shocking tongue-in-cheek therapy the major element of its advertising campaigns, is introducing a new male underwear line with an ironic art twist. The new project, The Art of Color—which has become the third installation of the Diesel Fresh&Bright campaign, is revolving around the art of coloring underwear. For the promotion, the brand teamed up with Swiss/French artists Ben (Benoit Créac’h) & Julia (Julia Gaudard), who developed three totally unpredicted interactive installation, each dedicated to one of the cuts.
The international brand consultancy Interbrand has revealed the global companies with the most eco-oriented missions and achievements in its second annual Best Global Green Brands Report, based on consumer research and performance data provided by Deloitte (data based upon publicly available information). On the dedicated page, one may find the list with a description of eco policy as well as the link to the description of environmental policy on the companies’ websites, related articles as interviews with brand leaders to get an insight into the modern eco-minded approaches and visions.
Coca-Cola is committed to supporting young filmmakers by launching numerous cinematic competitions targeted at younger creative talents—directors, scriptwriters, cameramen and producers—under its major brands. This time, the Coke Zero diet soda brand and MOFILM are inviting aspiring film producers to compete for a chance to work with Forest Whitaker and Phillippe Caland from Junto Box on developing a script for a feature movie.