Riding in a modern car doesn’t only mean convenience, but also implies unique artistic experiences as the vehicles of today are real masterpieces, both inside and outside. BMW, which supports art with numerous initiatives and partnerships as well as creates its own models with a creative touch, is participating in a new project, Frieze Sounds, developed as part of its partnership with Frieze Art Fair New York. BMW has been providing the Frieze Art Fair VIP shuttle service with its cars since 2004.
Author: Anna Rudenko
As a long-time sponsor of the Cannes Film Festival, each spring Stella Artois launches a new activity dedicated to the major film event. Earlier this month, the lager brand offered its UK consumers an opportunity to watch a film online by entering a code from a promotional pack, and now it’s inviting its fans from around the globe to visit the virtual Stella Artois Cannes Cinema Club, which is “designed to support exceptional cinema, provide unique cinematic experiences and ultimately keep the sophistication and beauty of cinema alive.”
McDonald’s, which is often blamed for promoting unhealthy meal choices, is doing its best clearing its image by improving food standards and adopting greener choices in its business. The biggest fast-food chain in the world has issued the 2012 Global Best of Green report, which highlights 90 examples of its environmental best-practice innovations. The 46-page illustrated report is spanning across eight categories—energy, packaging, anti-littering, recycling, logistics, communications, green building, and greening the workplace—and tells about the company’s achievements in each of them.
The number social media websites, which can help brands promote their products and services, goes far beyond such giants as Facebook or Twitter and now includes a range of fast-developing platforms, like photo-sharing service Pinterest. Launched on 2010, it has 10 million monthly and is growing even faster than today’s kings of social media did on their initial stage. The more people use the service, the bigger is the audience and the more effective it is to promote something there—knowing that, Honda, which created its page on Pinterest less than a week ago, is rolling out a new activity dubbed ‘Need a #Pintermission’ for the all-new CR-V on this platform.
The fashion house Louis Vuitton is known for its love for travelling, which is reflected both in its accessories lines and guide books. The brand is releasing a new series of spots dedicated to the theme of travelling around the globe and the most popular transport to get around the cities, taxi. The first episode in the Taxi Encounters series, telling about London taxis, premiered on the official website of the brand in September 2011, and now is followed by the spot about Venice.
Refined alcohol drinks gave been always serving as channels for creativity to flow along to bright minds, and the international cognac and champagne brands never miss an opportunity to remind this through their projects and campaigns. Shortly after Hennessey revealed its ‘What’s Your Wild Rabbit’ marketing initiative, which celebrates people who like to explore new horizons, the Rémy Martin cognac brand has launched a new cultural project Maison Rémy Martin FUTUR HERITAGE, which opens a door into the what tomorrow will bring us in the world of design.
Diet Coke is launching a new set of bottles inspired by Jean Paul Gaultier’s iconic creations. Earlier this spring, the soft drinks brand announced partnership with its new creative director, the world famous fashion designer Jean Paul Gaultier, who developed new chick Diet Coke bottle designs based on his iconic models and fronted the whole campaign. Following the launch of a series of adverts, in which the designer appeared as a shrink, paparazzi and a private detective, a new round of campaign has been revealed. Now the brand presents new bottles, and one of them is ‘dressed’ in Madonna’s iconic outfits, devised by Gaultier.
On the heels of the recent ABSOLUT London release, the legendary vodka brand has launched another city-inspired bottle, which this time is dedicated to Turkey’s Istanbul. Designed by local Turkish artist Yigit Yazici, the new ABSOLUT Istanbul, which has no oriental touch and traditional sublime vignettes, but still pays tribute to the city’s iconic emblems, Galata Tower and the Istanbul strait of Bosphorus in vibrant colours.