Subaru, which saved people in Australia from boredom at work in 2010 by sending a squad of rescuers to the offices, is now doing quite the same in the USA, but with an open air twist. The auto brand has launched the ‘Work Play Love’ Tour to encourage American employees to get out of their stuffy office environment, take off white collars and attend one of over 50 fresh air therapy stops, made at various U.S. companies, which support the movement. The new initiative, which helps employees achieve life-work balance, will be promoting the all-new 2012 Subaru Impreza, designed to deliver more fun, adventures and air into people’s life.
Author: Anna Rudenko
adidas Outdoor wants to find people who embody the brand’s adventurous spirit—no, it’s not another search for ambassadors, the brand just wants to celebrate those who do live their life to the full and do it in the tie-up with the nature. The brand encourages its fans to upload their photos, on www.terrex-experience.com showcasing them sitting (standing, swimming, handing, etc.) in an outdoor location and showing the three finger hand sign (related to the three stripes hand sign of the brand). Once you’ve submitted a photo from March 1 through March 31, get as many votes as possible for a chance to become one of three major winners and get an unforgettable four-day experience with the Alpine Center in Zermatt plus a complete Fall/Winter 2012 terrex outfit and one exclusive product from the Spring/Summer 2013 collection.
Toyota has launched a bunch of lovely promotional initiatives dedicated to its Prius Family (remember the search for the plural form of Prius or the launch of a dedicated hub www.toyotapriusprojects.com), and there’s no reason to stop this successful movement. Toyota Motor Sales U.S.A., Inc. has teamed up with Saatchi & Saatchi LA to develop the new fully-integrated campaign titled ‘The Game of Life with Prius c’ for the latest addition to the Prius Family. The new marketing effort, which is infused with youthful spirit, clearness and freshness, is targeted at urban dwellers of 20 or 30-something, who are considering the purchase of a functional and fuel-efficient urban vehicle (which might be the first car in their life) at an accessible price.
PepsiCo is about to introduce the third installment of its digital incubator program PepsiCo10, which provides aspiring digital technology start-ups with a chance to work with the food and beverage giant’s brands. This was announced at What If? Unconference, hosted by PepsiCo at U.S. South by Southwest (SXSW) 2012, a digital, music and film festival, which unites the digital innovation leaders in the industries and often serves as a platform for launching new activities on a national stage.
Starbucks, which has been doing its best to provide its consumers the best coffee out of their homes for the past 41 years, is now offering people more opportunities to brew a nice cup of coffee at home. The brand goes beyond packs of grounded and instant coffee and announces the Verismo system, the first at-home premium single cup machine. The new coffee-maker, which allows to craft Starbucks-quality espresso beverages, from lattes to americanos at home, is arriving in stores this fall along with a variety of Starbucks coffees (in all roast ranges) and milk pods.
Along with providing entertainment to millions of users, online services help people around the globe overcome natural disasters. In crisis, websites and social media channels are among the top destinations, where users search answers for vital questions (today, the Internet is the third most commonly used source of getting emergency-related information), and technology giants are supporting this trend. In September 2011, Google in cooperation with the American Red Cross launched its Google Crisis Preparedness website to help people find relevant information and tools, which can help them prepare for a disaster and overcome it by communicating and collaborating. Now, the Red Cross and Dell are taking the initiative further and unveil a Washington, D.C.-based Digital Operations Center, the first-of-a-kind social media-monitoring platform, aimed to provide humanitarian relief. In addition to that, the Red Cross also announced a Digital Volunteer program “to help respond to questions from and provide information to the public during disasters.”
Since 2007, every year in late March the world celebrates WWF’s Earth Hour with a global voluntary environmental action of switching off the lights. As part of this year’s Earth Hour global celebration slated for March 31 (8.30pm–9.30pm) people all around the globe are invited to participate in a new activity, the ‘I Will If You Will’ activity, which encourages them to make commitments and promise to do something unusual if the others will pledge to take ‘green’ actions’ to save. The new platform, created in partnership with Leo Burnett and launched at youtube.com/earthhour, is open for everyone who wishes to inspire their friends, family and just people around to set personal sustainability goals.
UGG Australia has launched ‘The Chase,’ the campaign highlighting the brand’s Spring 2012 line of various footwear, bags and jackets for male consumers. Since the new promotion is dedicated to men, it’s revolving around probably the most cherished dream of any guy—to get in a classic Pontiac GTO and drive away with a gorgeous lady next to the driver’s seat. The new marketing effort, developed by M&C Saatchi and featuring quarterback Tom Brady, started on March 5, the first Monday of spring 2012. It includes print, digital display, social, mobile, events and PR and of course the centerpiece of the campaign, a short online-film split into two parts, which can be seen on the official website of the brand.