Kia continues to ‘drive change’ in Canada with the launch of the next round of its campaign, designed to inspire local people to take action and improve their communities by making simple but effective steps. In the line with the ‘Court’ and ‘Garden’ spots, released last year, the car brand has kicked off a new national promotion earlier this summer to highlight Kia’s commitment to social responsibility, find new local heroes and support them. In addition to this, the brand announced August 21 the 1st annual Kia Drive Change Day and has launched a national competition, asking Canadians to submit a project, which can improve their neighborhood area, for a chance to get a $25,000 cash donation to implement the plan.
Author: Anna Rudenko
Levi’s, which is encouraging the whole world to ‘Go Forth’ with its global campaign, now has made a new big step to promote pioneering spirit on all the continents. The brand, which is committed to inspiring younger generation to create positive social, cultural and ecological changes in the world, is presenting its new film, the ‘Levi’s Legacy’ 60-second spot, which is the first international video of the promotion. The spot, which first premiered on the brand’s Facebook page, will be screened at cinemas on Friday and then will be aired on TV later in August, according to the press release.
We Are Pure, the brand and packaging design consultancy, is continuing to increase its international client-base after securing a new contract in China. The deal with leading Chinese health and beauty manufacturer Wally Bath will see We Are Pure creating a number of new ranges each year. They will also become the first consultancy outside of China to work alongside the company.
Coca-Cola has been a muse for a range of other brands and used as a canvas for creative imaginary by celebrated artists and fashion icons. The legendary drink and its red and white style has become the theme of the eighth edition of the Uniqlo’s UT Grand Prix T-shirt design contest. Designs inspired by Coca-Cola are accepted starting August 4 through September 12—the submissions from all around the globe will be judged by a panel of experts in the design industry and be unveiled for online voting. The winners will receive money prizes and get their designs implemented on tees, which will arrive at Uniqlo’s venues worldwide in spring 2012.
Sony Ericsson teamed up with McCann Erickson, Munich to develop a campaign, which is centered on and inspired by the urban environment. The marketing project dubbed Challenge was designed to promote the Xperia handsets by showing what people can do with the devices’ screens. The brand has launched several absolutely stunning vignettes, ‘challenges,’ revolving around using the smartphones in urban environment, and launched the interactive Challenge the City game in a dedicated hub on its official page.
Renowned product and packaging design agency Product Ventures is pleased to announce that its design for the Petrol Bags™ All-In-One Carrier and Camera Support has been selected to receive the 2011 International Design Excellence Award (IDEA). For over 30 years, the Industrial Designers Society of America (IDSA) has recognized through their preeminent international design competition, the IDEA Awards design excellence in product, sustainability, interaction design, packaging, strategy, research and concepts.