Last week, Old Spice launched a spinoff of its hilarious ‘Be Like a Man, Man’ campaign, introducing a new spokeshunk, 50-something Fabio, who came to replace the hilarious Old Spice Guy, Isaiah Mustafa for a short period, while he is busy in Hollywood. Procter& Gamble stated that the previous, much-loved character will return, but the audience didn’t expect that it’ll happen so soon (yet, he was battling with the newcomer online on Twitter since the launch of the new phase).
Author: Anna Rudenko
VCG-Parachute, the creative arm of global marketing services group VCG, has designed and developed packaging to support the launch of Tescoʼs new ‘Goodness’ range of nutritious foods for kids. Initially launched last year in the US by Tesco-owned Fresh & Easy, this will be the first own label range to be introduced to the UK market from Tescoʼs international business.
Pearlfisher has created a new iconic identity for Lebanese retail chain specialising in fast casual food—Zaatar W Zeit. The hip and popular Lebanese chain has taken a deep-rooted symbol at the heart of Lebanese culture—the Mankousheh or traditional Lebanese wrap—and modernised it for a new generation in a trendy and urban but still deeply authentic environment.
Reckitt Benckiser (RB), the leading global household, health and personal care company (with U.S. headquarters in Parsippany, NJ) and parent of Clearasil, Lysol, Woolite and other iconic brands, announced a charity adventure competition for students and those early in their careers. The competition is accessible via RB’s Facebook page, where contestants can enter to win experiences of a lifetime to climb Mount Kilimanjaro, trek the Great Wall ofChina, cycle from London to Paris or Hike the Inca Trail. These charitable adventures are similar to those offered to RB employees by the company.
Campari manages to merge beauty, time, fashion, intense taste and colour of the bitter. How? By launching its awesome calendars featuring most stylish celebrities, who can represent the diverse nature of the drink with a touch of exquisiteness and delight. This year, renowned actress, model, signer and fashion designer Milla Jovovich joined the roster of celebrities, who has been featured in the calendar starting 2000, when it was published first (view all of them here).
Today, street art is one of the favourite fields when it comes to consumer engagement. Red Bull, HUGO, Sprite and Nissan to name a few are among brands which imbedded this trend into their initiatives, and Mountain Dew, as one of the biggest supporters of modern culture, also belongs to this list. Following the successful Green Label Art Shop Series campaign launched last summer and based on graffiti culture, the soft drinks brand has kicked off a hilarious Street Art project on its UK Facebook page, inviting its fans to create a piece of street art in the digital dimension.