For Spring/Summer 2011, adidas reinvents wardrobe must-haves with the adidas NEO LABEL, an assortment that fuses sport and style, creating casual head-to-toe looks for young, style-minded consumers. adidas NEO LABEL first debuted in the U.S. and China in July 2008 and has since expanded to most European countries and Japan.
Author: Anna Rudenko
tdg The Design Group, the brand communications and packaging design consultancy, has created a new packaging design for Tayto’s Rough Cuts range of crisps. Tayto ‘Rough Cuts’ are thick and chunky crinkle cut crisps with a unique V cut shape that has helped the brand secure the #3 spot in the crinkle cut segment. This will be the first brand refresh since 2004.
Schweppes has tapped another Hollywood A-lister to promote the iconic fizzy drink. The cold Australian beauty Nicole Kidman, who starred in the brand’s ‘Indian’ advert in 2009, was replaced by another stunning blond lady, Uma Thurman, who looks super sexy and super seducing in the new spot and visuals. In the new French campaign, which is developed by Fred&Farid (Paris), the agency behind the celebrated ‘We are animals’ campaign for Wrangler, ‘Kill Bill’ actress and a jury member of this year’s Cannes Film Festival is asking the legendary ‘What did you expect?’ question in the opulent settings.
Avon Chairman and CEO Andrea Jung and Avon partner, actress Zoe Saldana, awarded a $60,000 Avon Foundation for Women grant to Chicago-based Family Rescue, Inc. to support its services for domestic violence victims and their families in the Chicago area. The grant was awarded during the Avon ‘Believe World Tour,’ an event to commemorate the company’s 125th anniversary. The event in Chicago is the seventh stop of the 16-city Believe World Tour and the final stop in the United States.