America has voted and now 12 young artists will have their artwork reproduced on millions of Heinz Ketchup packets as the winners in the fifth annual Heinz® Ketchup Creativity™ Contest. Pop artist Burton Morris and a panel of judges identified 36 finalists from the more than 26,000 entries from students who poured on their enthusiasm and creativity for America’s Favorite Ketchup.

Academy Award-winning director Tom Hooper joined Captain Morgan aboard a 17th century replica of the Galleon Andalucia in an undisclosed tropical location last week to film a new campaign for the celebrated rum brand. Set in the mid-1600’s, the campaign will—for the first time ever—feature the re-imagined history of legendary privateer and brand icon, Captain Henry Morgan.

Finally it’s time for Sweden to get a limited edition of Absolut. Absolut SVEA is the name on the bottle that is designed and dedicated to the Swedish home market. The effort to find the right, interesting partner with it’s own expression was a long term work which resulted in a collaboration with Fredrik Söderberg, one of Sweden’s most interesting artists.

Molson Coors and Landor Associates launched exciting new designs for Coors Light packaging. Coors Light seeks to build on its heritage, reinforcing the core Rocky Mountain cold refreshment brand message. The simplified design, launching in the UK, promotes the brand’s position as a Premium Light Tasting Beer, whilst managing consumer understanding that ‘light’ references taste and not alcohol by volume (ABV) content.