Wrigley’s 5 gum is inviting talented bands from across the nation to participate in the 3rd annual Vive tu Musica with 5™ ultimate concert. This year the online talent-search competition for unsigned rock and pop-star hopefuls has a new twist. New to 2011, selected bands will compete for a place in the finale concert within the new Vive tu Musica with 5 reality TV show. Ten bands will be voted to appear on the reality show to showcase their talent while taking part in a series of musical challenges.
Author: Anna Rudenko
Pampers®, the diaper brand committed to making a difference for every parent and baby, right from the start, today announced the unveiling of a mural that honors Latino babies with real-life miracle stories as told by their families. The community mural is part of the brand’s ‘Every Little Miracle’ Hispanic campaign that provides Latina moms with ongoing support and resources for their babies’ happy, healthy development.
Coca-Cola concluded probably the largest experiment in the brand’s music history—its 24-hour live session with Maroon5, during which the band were writing and recording a new song. Throughout the unique event, which was steaming live online, the band’s and the brand’s fans from all around the globe were supporting the guys in the studio by tweeting with hashtag #WithMaroon5 (the messages popped up on the interactive wall in the studio).
Starbucks introduced the newest additions to the Starbucks Digital Network, in partnership with Yahoo!—The Economist, ESPN Insider Rumor Central, Marvel Digital Comics and Mediabistro are now in. Building on the October 2010 launch, the network continues to serve up a collection of hand-picked premium news, entertainment and lifestyle content along with local insights and events.
The ‘before and after’ method is the best ones for proving that a product really delivers positive changes. Most frequently, this approach is employed in promotions for cosmetic lines and food brand—and the new campaign based on this approach is all about animals. Purina is inviting animal owners to tap into the 60-Day See the Difference Challenge, through which the pet food brand offers to see the positive difference of feeding animals with the brand’s products and then share the testimonials with public.
The tournament-style Sprite Step Off competition returned with a six-city tour kicked off on March 19 in Charlotte, N.C. with teams from across the country competing for two $100,000 grand prizes in scholarships. Regional event competitions also will take place in Chicago, New York, Atlanta, Los Angeles and Houston, with the winning teams advancing to the national championship in Washington D.C. on May 21.