Electrolux is continuing a Tumblr-based campaign Now You’re Cooking, launched back in 2012 to promote kitchen appliances, with a series of 15 recipe videos that will be livestreamed as the food is being cooked.
Author: Anna Rudenko
Benetton has dedicated the #89 issue of its COLORS magazine titled ‘Moving House,‘ to the darker side of migration. The latest issue explores the challenges that forced migrants or refugees face, provides some practical tips on how to create a shelter to spend the first days on the new land and merely survive.
The Alliance for Cancer Research, APREC, has tapped global pop star and breast cancer survivor Kylie Minogue to front a new campaign that puts a song up for auction for a good cause. As part of the “One Note Against Cancer” effort by Publicis Conseil, the non-profit is selling each note from the single, “Crystallize,” composed by Kylie Minogue just for the occasion.
Digital meets physical in a range of new products by Evernote and Moleskine. The two companies, which released a collaborative notebook in 2012, have come together again to create a product, Evernote Business Notebook, that would mimic the analog notebook in the real world, allowing customers to share handwritten meeting notes just like they do within the Evernote service.
The problem of bullying might be as big as the problem of direct physical aggression. To help address it, Coalition Against Bullying for Children and Youth (CABCY) in Singapore has launched a nice video that “melts” as it is shared. The animated spot, “Share It to End It,” tells a gritty story of a little boy who has become a victim of bullying in school.