Have you gained some extra pounds eating during the previous weeks of the festive season? If you are not a super hero or don’t know the secrets of becoming slim even when eating chocolate cakes, you are among those who have. Each New Year’s Eve we give commitments, most of which are revolving around vital things like getting fitter and looking better. Usually, alcohol doesn’t help achieve these goals, but this time the support comes right from famous rum brand Captain Morgan.
Author: Anna Rudenko
On January 6, Apple® opened the Mac® App Store℠ with more than 1,000 free and paid apps. The Mac App Store brings the revolutionary App Store experience to the Mac, so you can find great new apps, buy them using your iTunes® account, download and install them in just one step. The Mac App Store is available for Snow Leopard® users through Software Update as part of Mac OS® X v10.6.6.
The well-known brand Huggies, which impressed the public with its trendy denim-style diapers last year, has released a new commercial from the ‘Huggies: Little Movers’ series. The new addition is about an adventurous journey of a little boy, who rocks a usual boring party. The hilarious advert, which reminds adults of how fun the life of a baby can be even within a limited apartment space, was developed by the creative team from JWT New York, directed by MJZ‘s Fredrik Bond, with visual effects by MassMarket.
Nike and TomTom have collaborated to create the Nike+ SportWatch GPS. The new running watch, unveiled on January 5 at the 2011 International Consumer Electronics Show, will provide athletes with the most dynamic and motivational running experience in the world thanks to its unique functionality, beautiful design, and direct connection to www.nikeplus.com, the world’s leading running community with almost 4 million members.
AXE Brazil teamed up with the BBH agency to present a new provocative commercial just in its usual teasing and tongue-in-cheek style. Now, the story is centered on the divine creatures of the universe who come down to earth and turn into mortal ones just because of AXE Excite (and the guy wearing it). The fragrance can make you forget the rules and commitments, because even heaven can’t resist the temptation when smells this alluring scent.