MTV has launched a ranking of musicians, based on the real-time buzz around the web. The iconic company, known for its dedication to giving young music talents with an opportunity to promote themselves and providing audience with an opportunity to stay tuned into the latest news in the field, presents Music Meter site, which mostly features emerging performers.
Author: Anna Rudenko
This summer, Cadbury, the official sponsor of the upcoming London Olympic and Paralympic Games 2012, announced a massive campaign entitled ‘Spots v Stripes’ for the UK to promote its involvements into the international sports event. Back then, the company launched a website dedicated to the promotion and announced that it would kick off both online and offline activities. As part of the national movement, the brand released 100 GPS-activated balls in the UK and encouraged participants of the campaign to help the balls travel across the country.
Adopting the idea employed by another player on the auto market, Honda Jazz, MINI Canada offers its fans to stuff all of their friends into just one vehicle. The brand is encouraging Facebook users to gather all their online buddies and see how many of them can fit into MINI Countryman model. The more people you manage to invite to get into the car, the higher is the chance of winning the vehicle.
In November, Schwarzkopf Professional started the new social initiative ‘Shaping Futures,’ which is a new worldwide charity initiative that sees Schwarzkopf Professional partnering with leading non-profit organisation SOS Children’s Villages and volunteer hairdressers, in order to introduce disadvantaged youth to the craft and livelihood potential of hairdressing.
On December 9, ten extraordinary women, the Women of Worth, were celebrated at L’Oréal Paris’ award presentation, held at the Hearst Tower in New York City, for their incredible dedication to charitable causes and the extraordinary milestones that they’ve reached to help others and give back to their communities.