Glenfiddich has announced the launch of Snow Phoenix—a unique whisky born of chance and adversity, which commemorates a moment of drama in Glenfiddich’s long history.
Author: Anna Rudenko
Soda brands love to emphasize their devotion to ‘energetizing’ their fans even though most of them do not belong to the energy drink category. Coca-Cola continues the tradition of positioning itself as ‘fuel for youth’ and is encouraging creative minds from Singapore to unveil their vision of refreshment which inspires them and people around to take active actions. In its new contest, the brand invites younger consumers to give their own interpretation of this Coca-Cola’s characteristic in any visual form they find appropriate.
Which brand explores the world’s manliest rituals, battles early perspiration, encourages consumers to take shower together to save more water and run a marathon in underwear? Of course, it is AXE, which is shocking the public with its original campaigns, all revolving around sexuality and men’s myths. Surprisingly enough, the new campaign launched by the brand has stepped aside from the paved trail and is all about adventures and aliens.
Coca-Cola’s tradition of helping to bring the Hollywood Christmas Parade to Los Angeles continued this season with an added holiday bonus. This year, the parade served as a springboard for Coca-Cola’s national partnership with the U.S. Marine Corps Reserve Toys for Tots program. Through the partnership, Coca-Cola presented $120,000 to the National Toys for Tots Program. $15,000 of which was presented to the local Terminal Island Toys for Tots organization to help provide underprivileged kids in Los Angeles with gifts this holiday season.
Sometimes to deliver the message it’s more effective say something once and then become silent than keep on chatting and tweeting about it all the time. The celebrities including Lady Gaga, Justin Timberlake, Usher, Jennifer Hudson, Kim and Khloe Kardashian, Elijah Wood, Serena Williams and many more decided to sign off their social media accounts on December 1, World AIDS Day, to support a new campaign called Digital Life Sacrifice on behalf of Alicia Keys’s charity, Keep a Child Alive. They will get back online when the organization raises $1 million.
Red Bull asked Tracy Lee Stum, one of the most prominent 3D artists or our days and a Guinness record-breaker, to decorate the floor of Skate Park of Tampa for the parks upcoming 17th Annual Tampa Am skateboarding competition. The huge art work (15 meters wide and 2 meters high) was painted on the skating surface features two angry bulls (which are red, of course).