Author: Anna Rudenko

Puma Encouraged the World to Kick a Ball for Friendship

For the fourth consecutive year, through its PUMA.Peace program Puma supports the global sportive event One Day One Goal, the initiative of the nongovernmental organization Peace One Day. The goal of the campaign is to unite kids and adults around the globe through soccer and help them cooperate. This year, to commemorate Peace Day (September 21), more than 3,000 matches were organized across the world primarily in the regions, which are now experiencing violent conflicts or having tough times recovering from natural disasters.

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Levi’s Takes 5 American Latinos across America

Remember the viral video “Guy Walks across America” shot for Levi’s? Being the internet hit this summer, it inspired the brand to develop a big-budget and educational project, revolving around the same idea—travelling.  Levi’s announces the premiere of “Norte a Sur: Una Ruta, 5 Experiencias,” a new TV series chronicling the journey of five American Latinos along the Pan-American Highway. The show airs on Discovery en Español Saturdays, from September 25 through November 27.

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Diesel Proves It’s Great Kicking Asses

Diesel promotes a collection of its new sneakers, which are “Not made for running. Great for kicking asses,” with a campaign that is all about butts and people who deserve to be punished for the things they do or say. Following its “Stupid” strategy, the brand launched a section on its website, featuring the new catalogue, videos, Twittas service, and online activity with kickable characters.

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Quaker Chewy Supports Afterschool Programs

PepsiCo’s Quaker Chewy Granola Bars brand is teaming up with Jordin Sparks and the nonprofit organization, Afterschool Alliance, to raise awareness of the importance of afterschool programs. Sparks is lending her voice to the Quaker Chewy Afterschool Rocks campaign to help generate support for afterschool programs and fuel activities with snacks made with whole grain to give kids a great start to the new school year.

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New “Henkel Innovation Challenge” Student Competition Kicks off

Henkel has announced the start of the fourth “Henkel Innovation Challenge” (HIC) international student competition. An exclusive round-the-world trip awaits the winners. And the three best teams will also be invited to the Henkel headquarters in Düsseldorf where they will get an opportunity to personally meet Henkel CEO Kasper Rorsted. Moreover, the most talented, creative and ambitious competitors from Russia will have an opportunity to get a trainee job at the company’s Moscow office with further employment perspective.

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