Coty is calling for moves. To promote the new product, adidas Moves Pulse, the global fragrance and the iris creative agency presented a website, which also serves as a platform of the new contest, encouraging US high school students (13 years of age and over) to showcase their inspirational moves for a chance to win $15,000 for their High School and $1,000 of adidas gear for them and their team.
Author: Anna Rudenko
Campbell Soup is enlisting the power of NFL pros to create a game-winning strategy for dads who struggle for eating right and being active. To address this challenge, Super Bowl winners Tony Dungy and Jerome Bettis are teaming up to launch the Campbell’s Chunky soup “All Pro Dad” pledge, which encourages dads to make small changes that can make a big difference at home.
For some women shopping may become a real trouble when it comes to buying jeans—this piece of clothes usually doesn’t hug the waist, hips and bottom as perfectly as it should. Even if you manage to find the right pair that isn’t pulling or gaping, it might take you hours of wandering around the mall. Levi’s found a solution to the first problem by creating the Curve ID line especially for ladies, and eliminates the second one with the launch of a digital fitting room, which is available to internet-savvy consumers in 50 countries and in 20 languages.
With the school season already kicked off, Microsoft’s Bing web search engine launched an educational website, REDU, aimed at empowering teachers and everybody concerned with the issue to have a national conversation around education reform. They are encouraged to connect, communicate through initiatives and, being inspired by others’ examples, improve this sphere with concrete actions, ranging from planting a learning garden to taking up a volunteer job.
Coca-Cola, IBM, Microsoft and Google lead Interbrand‘s 11th annual ranking of the «Best Global Brands.» Google (#4) sees a 36% increase in value over last year, bringing the brand closer than ever to rival Microsoft (#3). HP (#10) enters the top 10 for the first time, having increased brand value under a new business model and brand platform. For the 11th year straight, Coca-Cola (#1) retains its top spot as the number one ranked brand on the list.