Recently, Adidas invited the fans of its footwear to come to their Mega Diner and have a nice ‘sneaker’ meal. A similar idea became the basis of Nike’s new project, which was also ‘turning clothes into food’. Ahead of the MFNW 2010 music festival launched in Portland last Saturday, the iconic brand, which supported the event, teamed up with Bo Kwon, the owner of Koi Fusion, one of the first food trucks in the city, to treat customers to something very special.
Author: Anna Rudenko
On September 10, Puma announced a new, long-term partnership between Channel 4 BRITDOC Foundation and its Puma.Creative program, part of PUMA’s CSR division PUMAVision. The initiative, which includes Catalyst Awards and Impact Award, is designed to provide financial support, creative counsel and industry recognition to international documentary filmmakers whose creative storytelling highlights social justice, peace or environmental issues.
Smirnoff© unveiled its global campaign, “The Smirnoff Nightlife Exchange Project.” Continuing on a mission to inspire and enable more one-of-a-kind experiences, this bold attempt will see 14 countries work with respected nightlife figures to discover and celebrate the best elements of their country’s nightlife. These ideas will be captured online, packed-up in a crate and transformed into exciting event experiences. In an epic finale on November 27, the world will swap nights, with each country exchanging the best of their nightlife with that of another.