To provide its users with the latest news on what’s going on at New York Fashion Week (September 9-16), Twitter launched a microsite, which aggregates the event-related and industry news from a number of channels including @americanexpress, @BumbleandBumble, @Smashboxartists, @AskBobbiBrown, @WomensWearDaily, @Modelinia, @Bergdorfs and many more as well as images and users’ tweets with #nyfw tag.
Author: Anna Rudenko
Nike proves it again that sport can make the world better. The company is launching the 2010 Homeless Word Cup in Brazil to give people without homes a great opportunity to become a part of a global sport community and bring positive changes into their lives. The huge street soccer tournament will be arranged on 19-26 September on a stadium with three pitches, which was constructed on Copacabana Beach in Rio de Janeiro.
Guinness® launched the Guinness Pro Challenge, a national contest to find consumers bold enough to go head-to-head with professional football legend Jerome «The Bus» Bettis. Consumers can share their most memorable athletic moment of character and courage at www.Guinness.com for the chance to win a trip to Dallas the week of pro football’s post-season finale and take on Bettis in a head-to-head Guinness pint pouring competition.