The year 2010 marks Tag Heuer‘s 150th anniversary, and in recognition of this milestone, the brand joined forces with Tesla Motors Inc., the legendary electric sports car company, to create the one-of-a-kind Tag Heuer Tesla Roadster, a fully electric, emissions-free vehicle outfitted with a Heuer limited-edition one-fifth second stopwatch and a Tag Heuer Meridiist communications device. The two iconic brands also launched their global “Odyssey of Pioneers» exhibition and roadshow to visit the key cities of the world.
Author: Anna Rudenko
Pepsi is crowdsourcing ideas for its new Italian TV ad through the MOFILM platform, the popular destination for those who love sharing their creative talent with global brands. The release of the commercial will support the upcoming launch of the global “Refresh Your World” campaign in Italy (“Migliora il tuo mondo”).
Building on a rich history of environmental action and innovation that includes planting one million trees in China’s Horqin Desert, developing the Earthkeepers™ line of environmentally-forward products and launching an online “Earthkeepers movement,” Timberland announced its biggest and most environmentally-focused marketing campaign yet— Nature Needs Heroes.
This summer was a busy one for Israeli teens with all the promotions arranged by Coca-Cola Company’s brands. One of them was The Coca-Cola Village, which featured a-la Facebook ‘likes’ and provided its young guests with an opportunity to spend several days in a fizzy beverage’s paradise, and another promo project, Fanta-driven one, Fclub, invited teen consumers to participate in a series of engaging, spontaneous and exciting events.
Dia de la Mujer Latina and Coca-Cola teamed up to bring the first-ever «Health Fiesta» to Los Angeles, featuring free health and wellness screenings, fitness training and nutrition counseling in a fun, interactive environment. Coca-Cola supported DML as part of its «Viviendo Positivamente/Live Positively» commitment to making positive contributions to the communities it serves.
As a vibrant alternative to glamorous fashion weeks, this summer (July 7-8-9) the famous Street- and Urbanwear trade show Bread & Butter arranged a range of mind-blowing events featuring a plethora of brands, including Diesel, Boss Orange, Nike and Adidas. The first was probably the most active of them, inviting the guests of the shows to take part in its awesome activities. Diesel’s presence at the fair was mirroring—as you may have already guessed—its “Be stupid” theme, which underlies the latest campaigns of the brand.
Hyundai Hope on Wheels, a partnership of more than 800 Hyundai dealers across the U.S. and Hyundai Motor America, marked the beginning of National Childhood Cancer Awareness month with a press conference to launch a new nationwide initiative to support the fight against childhood cancer and announce the donation of $6.8 million in «Hope Grants.»