Some futuristic movies, no matter how unbelievable things they might feature, do predetermine what we’ll have tomorrow. Nike, as one of the most innovative brands in the footwear and apparel industry, is going to develop first-ever self-lacing sneakers, very similar to those in «Back to the Future 2». Nike has already patented the new hilarious concept, so we might be welcoming the new high-tech shoe on the shelves of the brand’s venues very soon.
Author: Anna Rudenko
Hyundai is continuing its «Uncensored» campaign by inviting 50 drivers to test drive the all-new 2011 Sonata for 30 days in exchange for their uncensored opinions, which they are expected to share via Hyundai’s social media channels, including the Hyundai Facebook page. The chosen participants are compensated with an HD Flip Cam to document their experience, a $250 gas card and $500 spending cash.
Avon, one of the most social-oriented global cosmetic companies, is going to launch its music competition on December 1, 2010, and encourages both women and men to get ready for the global castings. The Avon Voices contest is the company’s first-ever global online singing talent search for women, and songwriting competition for women and men.
To kick off the summer fun, Coca-Cola US launched the Behind the Lens Youth Filmmaking Contest, a national online competition empowering 13-19 year-old amateur filmmakers to demonstrate their creativity. Within its Birthday Bash 15, one of the largest R&B and hip hop concerts in the South, Coca-Cola encouraged teens to showcase their filmmaking talents.
Lacoste is going on unveiling the legends of the industries, related to the brand. Recently, the world-known producer of sportswear launched a website to pay tribute to René Lacoste, the man, who actually started the brand in the first half of the 20th century. Now the global label has teamed up with 12 companies from the areas of music, retail, fashion and media to launch the “Lacoste Legends” creative collaboration, which is teaming up pure icons of their industries.