Levi Strauss & Co. unveiled its new brand, dENiZEN™. The brand offers great fitting, quality jeanswear for a new generation of upwardly mobile youth. With its global headquarters located in Hong Kong, dENiZEN is the first brand from the company to debut outside the USA.
Author: Anna Rudenko
Nestlé is promoting itself as one of the most ‘student-friendly’ brands in Brazil. The food and drink manufacturer teamed up with the JWT agency to target the college and young employees audience with a new campaign, in which it is assuring that Nestlé brands can deal at least with one problem in the beginning of ‘adult’ live—the problem of proper nutrition.
P&G‘s Future Friendly announced it has expanded its signature partnership with the National Geographic Society through the launch of an integrated in-school conservation education program called Find Your Footprint. Developed to inspire students, families and schools to monitor and reduce their environmental footprint this school year, the multimedia program focuses on energy, waste and water tips that can then be applied to participate in a national classroom conservation contest.
From now on, Facebookers can share information on where they actually are at the moment with a set of special features called Facebook Places. With its help, the social media users, logged in on the site from their mobile phone, can post the information on their current location wherever they are right now to be able to meet some friends or just people with related interests, who are nearby right now.
Hennessy will bring cities around the U.S. a truly unique experience that blends the world’s best music, culture and art through Hennessy Artistry 2010. Hosted exclusively by Hennessy, the five-city, invite-only tour will be co-curated by Grammy Award-winning group, The Roots and multi-faceted artist, producer, singer, and actor Q-Tip. Making stops in Chicago, Miami, Los Angeles, Detroit, and New York City, each show will feature special emcees and musical guests and friends of the curators.
Having taken a short rest after its recent World Basketball Festival in New York, Nike is going to pay homage to another urban sport, skateboarding, with the upcoming launch of the Zoom Paul Rodriguez 4 shoe. The new range will be available for purchase starting August 21, and ahead of the release, Nile SB is unveiling a set of videos featuring Paul Rodriguez, an American professional skateboarder and actor, which were shot to support the new line.