Starbucks further defined its vision for the Starbucks Digital Network, in partnership with Yahoo!, targeted to arrive in U.S. company-operated stores later this fall. First previewed in June, it will give the chain’s customers free access to a collection of premium digital content accessed through free, one-click Wi-Fi in the Starbucks stores.
Author: Anna Rudenko
In 2009, Nestlé and Salzburg Festival launched their Young Conductors Award with the Gustav Mahler Youth Orchestra to provide highly gifted young conductors with a valuable boost in their career. This year the initiative was continued, and the panel of experts selected the new winner, 27-year old David Afkham from Germany.
Time has come for Kit Kat to step into the virtual world of augmented reality. The Nestlé-owned brand and pop group Scouting For Girls are introducing a big marketing project, which uses new ways of engaging youth. The Kit Kat’s new project dubbed «Kit Kat Brings Music To Life», which is the brand’s most massive spending on the cyber sphere to date, was devised by the Skive digital agency.
Levi’s isn’t only focused on selling the jeans—the brand is also concerned about its after-shop live, the way they will be washed and dried. To make the cleaning process as green as possible, on the first day of summer the brand teamed up with Myoo Create to launch its “Care to Air” contest, encouraging creative minds to try and find the most sustainable air-drying solution for clothing. Now Levi’s is here to announce the winners of the competition, who introduced the most stylish and effective methods.
Diesel is calling its fans to ‘be stupid,’ while Wrangler asks its aficionados to ‘stop thinking’ at all. In the new phase of its “We Are just Animals” campaign the brand wants people to participate in a range of top secret (as for now) extreme events, which will be arranged in the UK this September.
For the third consecutive year, Coca-Cola Israel opens the gate of its summer camp called The Coca-Cola Village to young fans of the soda. This time the iconic brand provided the visitors of the area with an opportunity to ‘like’ this or that place or feature within the camp, just like they do it within the Facebook social network.
Does the nature of football remain unchanged in the small-scale variations of the game. Umbro is sure that it does. To pay a tribute to 5-a-side football and futsal, the sportswear label is launching its brand-new range Versus and released a series of animated cartoons, revealing the latent ‘rivalry’ between fans of the two versions.
The Body Shop cosmetics brand has launched its new Rainforest Hair Care collection, which contains only organic ingredients and is totally safe for the hair of any type. The range has already appeared both online and in retail chain, bringing unique product to the consumers, who strive for naturalness in everything which relates to the beauty products they buy.