Some musicians start their career in the underground, and some of them come to the metro in the twilight of their professional lives. This November, both of them will be given a chance to demonstrate their unique talent at a huge international event arranged by Red Bull and attract the biggest audience they might have ever seen in their life. Some of the best so-called buskers, or subway musicians, from all over the world will head to Red Bull Sounderground—the first International Festival of Underground Station Musicians, hosted in the hot and rhythmic city of São Paulo, Brazil.
Author: Anna Rudenko
Volkswagen Beetle has been converted into a completely innovative and green vehicle by the Wessex Water company in the West Country. This car is running on biogas, which is obtained from human excrements, thus the new auto is completely sustainable. The new upgraded car, named “Bio-Bug,” first appeared in the UK on the streets of Bristol.
What can be better than drinking Sprite? Coca-Cola Brazil believes that it is sipping your favorite soda from a can designed by you. In collaboration with WMcCann and RMG Connect, the brand launches a new customization campaign “Refresh Your Ideas” for its carbonated drink, inviting creative minds of Brazil to develop their own designs for the cans.
Big brands, both relating to Latin America and not, are gearing up for celebration of the Mexico’s bicentennial on September 16. Soon after the release of the Hennessy commemorative bottle, Jose Cuervo is also tapping into the festive movement with its light-hearted project, inviting consumers to grow giant mustaches.