Pepsi is going to the next level in its long war with Coca-Cola by releasing a remake of its hit commercial, which first launched during Super Bowl 1995. For the new version, the white-red-and-blue soft drinks label chose sugar free versions of Pepsi Max and Coke Zero to keep up to the healthy trend and promote no calorie varieties of both drinks (with a huge shift to the first one, of course).
Author: Anna Rudenko
Kia Canada is putting two words—Drive (“the force that makes us think big no matter how small we start”) and Change (which “makes us better”)—together to demonstrate that even simple actions can make the world a better place to live. The auto maker collaborated with the David & Goliath agency (Canada) to develop a great campaign, “Drive and Change,” which was designed to bring inspiration and make us believe that important things grow out of our tiny steps.
Heineken is keeping up with the brands, which believe that music and beer just can’t live without each other. Today Popsop has written about Beck’s DJ project, nearly a month ago we had a post on Tuborg, which sponsored festivals and measured ears, and now there is some useful information for those, who love the iconic drink and modern music, but don’t want to just sip their beer from the bottle and listen to tracks. If you are eager to demonstrate your musical talent to the whole world, come here—the brand will make your dream come true.
How to provide your consumer with exactly what she or he needs? It’s as easy as ABC—let them tell you what they are dreaming of, then ask to develop the idea, improve it a little bit and give them the long-awaited finished product. They will be happy, you will be rich and loved. This is exactly what Sony Ericsson is doing now through its Se-dot project, where visitors can share their ideas on what they want to have on their mobile phones.