Fiat wants the concept of its new urban model to be inspired by Internet users’ ideas. Continuing the celebration of 30 year-presence in Brazil, the auto maker encouraged consumers to take part in developing the new Fiat Mio (FCC III) model, which is positioned as a car of new generation.
Author: Anna Rudenko
The top 8 concepts have now been chosen in the 2010 edition of Electrolux Design Lab. The 2010 competition focuses on creative solutions for compact living. The brief asked industrial design students to consider how people will prepare and store food, wash clothes, and do dishes in the homes of 2050, when 74% of the global population are predicted to live in an urban environment.
Is it easy to wash a car’s windows? Yes, but not when it comes to Citroën C3. The new concept requires you to have something more than conventional cleaning equipment—brain, muscles and a sense of humour. The auto manufacturer teamed up with the H agency, Paris, to launch a lovely campaign promoting the model with its huge windshield of 1.35 meters. The brand challenged four weird characters with a task to make the giant glass clean.
Wieden + Kennedy, Portland and Nike are continuing the last year’s Chalkbot campaign, which won Grand Prix Cyber Lion at Cannes International Advertising Festival 2010. The simple but lovely movement was started in support of Lance Armstrong’s Live Strong Foundation, which helps fight against cancer.
Diesel will not stop until it takes all internet-addicts away from the computers. Yesterday, we wrote that the brand launched a lovely campaign «Facepark,» encouraging all of us to shut our PCs and laptops down and go to the park to have real fun. The next phase of the “fresh-air” movement is built on the clothing company’s collaboration with Fiat.
Durex is increasing awareness among Indian youngsters through a clever little game called «Put a cap on it,» dedicated to the World Population Day (July 11). This innovative little game developed by Interactive Avenues for Durex tracks the population of India in real time which can be seen on a population counter.