The Royal Netherlands Academy of Arts and Sciences (KNAW) has announced the winners of the Heineken Young Scientists Awards. This is the first year that the Academy is presenting this program and selects 5 winners, who receive EUR 10,000 and a work of art designed especially for the awards.
Author: Anna Rudenko
YouTube is collaborating with famed filmmakers Kevin MacDonald («State of Play») and Ridley Scott («Robin Hood») as well as with thousands of internet users from around the globe to create a unique documentary about one single day. The project, which is supported by LG, will result in the full-length film “Life in a Day” featuring the most interesting videos centered on only 24 hours from a life of those, who will upload their footage to YouTube.com/LifeinaDay.
Samsung creates another viral—this time it’s not dedicated to the 3D-television portfolio, and is all about animals and cutting edge phone technology. With the new spot, featuring “Rudolph Deer and Eagle Eye, which teaming up to team up to escape Redneck Hunter” in the forest, the company is promoting its new range of Bluetooth headphones and wireless headsets.
“Touching stories” is a series of super-interactive films, developed specifically for iPad. The free application, which can be found in the iTunes store, features four live-action episodes by 5 directors from the Tool of North America production company and provides a viewer with a unique opportunity to choose how the plot will be evolving.
The Stoli Original Vodka brand is going on promoting the idea that the best company is the company of you+you. The campaign, which was launched in the end of May with a TV ad and press prints, features fun-loving founder of Playboy Hugh Hefner, who is now in his 80-ies. The second Stoli spot is all about youth—the new famed person with split personality phenomena is Julia Stiles, an American stage and film actress.
Are jokes with nature dangerous? Not when it comes to PepsiCo’s juice brand Tropicana. The manufacturer is experimenting with fruit flavours and unveils unpredictable combinations in its light-hearted print ad campaign, developed by DDB UK. In its new range of drinks the brand blends orange juice with other fruits and berries to create a completely unique taste.